1185Films, a renowned film company known for its rock and roll spirit, was expanding and rebranding as 1185Group to encompass several new divisions. The challenge was to create a cohesive identity system and a new website that reflected both their corporate aspirations and their vibrant, edgy roots. The new branding needed to harmonise with their expanding portfolio while retaining the energetic essence that defined their brand.

We were tasked with developing a fresh identity system and a website that would seamlessly integrate the various divisions of 1185Group. Drawing inspiration from the brightly coloured tape used on film sets, we designed an identity system featuring bold colour accents and a rock and roll aesthetic.

‍

Creating a Harmonised Identity: The new identity system was crafted to reflect the dynamic and edgy nature of 1185Group. We used bright, attention-grabbing colours and incorporated rough cut tape elements and hand-written script to infuse a rock and roll vibe with a corporate edge. This approach not only honoured the company’s creative roots but also provided a professional and cohesive look for their expanding divisions.

‍

Designing a Rock and Roll Website: The website design echoed the new identity, incorporating vibrant colours and elements reminiscent of film set tapes. The layout was designed to be engaging and visually striking, capturing the essence of 1185Group’s film-making ethos while providing a polished and user-friendly experience. Key features included bold visuals, easy navigation, and a clear presentation of the various divisions under the 1185Group umbrella.

‍

Results: The new identity and website successfully captured the spirit of 1185Group, blending a rock and roll aesthetic with a refined corporate presence. The bright colour accents and unique design elements provided a fresh and dynamic look, while the harmonised identity system ensured a cohesive representation of the company’s diverse divisions.

‍

With this revitalised branding, 1185Group is now better positioned to showcase its expanded offerings and maintain its distinctive edge in the film industry. The new website and identity system not only honour the company’s roots but also support its growth and expansion into new areas of film production.